Introduction XML sitemaps are often treated as a corrective mechanism. Something is not indexing, visibility drops, updates take too long — so the sitemap is regenerated, resubmitted, and expectations reset. In practice, sitemaps almost never fix structural problems. They can…
Introduction Some pages don’t fail loudly. They don’t break. They don’t disappear from the index. They get crawled. They just stop mattering. Soft orphans are pages that still exist in the site’s structure, but no longer exist in its priority…
Introduction Category pages are meant to function as structural anchors. They define scope, stabilise intent, and concentrate internal paths. On large sites, many of them quietly stop doing that. Nothing breaks. URLs remain valid. Indexation technically persists. What changes is…
An operational SEO article from an Australian webmaster Why Orphan Pages Matter More Than Broken Links Most SEO teams worry about errors they can see: 404s, redirects, Core Web Vitals. As outlined in our analysis of current SEO trends for…