Introduction Overlinking is usually defended as generosity. More links, more discovery, more flow. In practice, excessive internal linking behaves like signal dilution: the crawler keeps finding everything, but nothing stands out long enough to accumulate priority. I see this most…
Introduction Internal links don’t suddenly “break”. They decay. Slowly, quietly, and usually in places people don’t look. On mature sites, the problem is rarely the absence of links. It’s that links stop functioning as reinforcement signals. Pages remain reachable, crawlable,…
Introduction Internal authority is often described as something you can redistribute at will. Add links, tweak navigation, and the weight should flow. In practice, authority inside a site behaves more like routing priority than a transferable asset. It moves along…
Introduction Reindexing is not a button. It is a scheduling side‑effect. In large systems, pages are not reprocessed because something changed, but because the system encountered enough reasons to care again. Internal linking is one of the few levers that…
Introduction Internal links don’t usually fail in obvious ways. They rot. The change is gradual enough that it rarely triggers alarms. What breaks visibility later starts as small shifts in how pages are connected, revisited, and reinforced internally. Most teams…