Introduction Internal authority is often described as something you can redistribute at will. Add links, tweak navigation, and the weight should flow. In practice, authority inside a site behaves more like routing priority than a transferable asset. It moves along…
Introduction Reindexing is not a button. It is a scheduling side‑effect. In large systems, pages are not reprocessed because something changed, but because the system encountered enough reasons to care again. Internal linking is one of the few levers that…
Introduction Internal links don’t usually fail in obvious ways. They rot. The change is gradual enough that it rarely triggers alarms. What breaks visibility later starts as small shifts in how pages are connected, revisited, and reinforced internally. Most teams…