How Google crawls, indexes, and processes large websites
Introduction Indexation latency is rarely about time. It’s about priority. On large sites, updates take weeks to appear in search results not because Google is slow, but because the system no longer sees those URLs as worth returning to quickly.…
Introduction URL depth is still treated as if it were a control knob. Make pages “shallower” and crawlers will visit them more often. In real systems, that logic collapses quickly. Across large content sites, I repeatedly see URLs six or…
Introduction Most crawl traps are not caused by mistakes. They are caused by systems behaving exactly as designed. Pagination improves usability. Facets improve findability. Filters reduce friction. None of these mechanisms are inherently problematic. The problem appears when they are…
Introduction I keep hearing the same question framed the same way: “Do we have a crawl budget problem?” It usually comes after someone notices that Googlebot spent a lot of time somewhere unimportant and not enough time where the business…
An operational SEO article from an Australian webmaster Why Updates Often Don’t Work A common frustration in SEO is simple: pages are updated, but nothing changes. Rankings stay flat.Index dates don’t move.Googlebot visits become sporadic. This is not usually a…
An operational SEO article from an Australian webmaster Why Crawl Paths Matter More Than Structure Most site owners believe Google “scans” their website. In reality, Google moves through it. Not by menus.Not by visual hierarchy.Not by how the site looks…